Brand – Page 52 – Beautifaire

28 Aug

Natalia Iaromenko, founding father of the Ukrainian beauty brand Lamel, is fresh off of showcasing her products at Cosmoprof North America in Las Vegas last month. Despite the war with Russia in her native country and the destruction of the brand’s warehouse, Iaromenko is optimistic as she eyes continued expansion within the U.S. —and globally, too. Here, Iaromenko discusses her brand, the impetus behind launching her company, and the way she sees Lamel evolving. WWD: What pushed you to launch your brand? Natalia Iaromenko: I think that each one women have natural beauty. Makeup doesn't exist to make them higher but to make them more confident and help them express themselves. After I refer to girls, I often hear that for them going...

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28 Aug

Inside Jennifer Aniston’s Vision for LolaVie Hair Care Brand

by Beautifaire101

Beauty

Her hair, her company, her terms. As Jennifer Aniston marks the first-year anniversary of LolaVie, her d-to-c hair care brand, she stays as committed to the category — and her vision — as ever. “The impetus for the brand was that I actually have a deep investment in hair, for varied reasons,” said the actress, whose hairstyle as Rachel Green on “Friends” entered the pantheon of iconic styles just like the bob and the excitement cut. “I had really troublesome hair, and all the time needed to cope with it,” Aniston continued. “Then, I worked with a few hair firms as an actor for hire with minimal investment. When that partnership got here to an in depth, I still had a serious bug...

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27 Aug

MAC Alum Nick Gavrelis Launches Holistic Beauty Brand, Ieró

by Beautifaire101

Beauty

Ieró means “sacred” in Ancient Greek. For Nick Gavrelis, a MAC Cosmetics alum of greater than 18 years who most recently served because the brand’s senior vice chairman of worldwide product development, the concept of beauty as a sacred practice, or an act of self love, was integral to the genesis of his latest brand, Ieró Beauty. Launching this month is the brand’s first Moonkissed Collection, which consists of 4 products that range in price from $32 for a pH-reactive lip treatment, to $72 for a restorative serum-oil. Pairing plant-based ingredients resembling rosa damascena water with essential oils and crystals including amethyst and hematite, the vegan, cruelty-free line goals to supply consumers with a soothing, multisensorial experience. “Ieró helps you anchor and be present...

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26 Aug

Run It Up! These Are A few of The

by Beautifaire101

What's The Tea

Brand deals have the potential to place more cash in celebrities’ pockets than any of their acting roles, music sales, and even touring. And that is for good reason. Branding allows firms and public figures to construct deep relationships with audiences, which matriculates into loyal customers. Celebrity endorsements aren't a latest practice, however the influencer industry has undoubtedly grown into quite the behemoth over time. The market has ballooned from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it grew to $13.8 billion and projected to achieve a staggering $16.4 billion. From clothing brands to soft drinks, we’ve discussed the celebrities who've leveraged their enormous fan to secure a number of the largest (and smartest) endorsements we’ve seen up...

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