Brand deals have the potential to place more cash in celebrities’ pockets than any of their acting roles, music sales, and even touring. And that is for good reason.
Branding allows firms and public figures to construct deep relationships with audiences, which matriculates into loyal customers.
Celebrity endorsements aren't a latest practice, however the influencer industry has undoubtedly grown into quite the behemoth over time. The market has ballooned from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it grew to $13.8 billion and projected to achieve a staggering $16.4 billion.
From clothing brands to soft drinks, we’ve discussed the celebrities who've leveraged their enormous fan to secure a number of the largest (and smartest) endorsements we’ve seen up...
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