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27 Aug

MAC Alum Nick Gavrelis Launches Holistic Beauty Brand, Ieró

by Beautifaire101
Beauty
MAC Alum Nick Gavrelis Launches Holistic Beauty Brand, Ieró
Ieró means “sacred” in Ancient Greek.  For Nick Gavrelis, a MAC Cosmetics alum of greater than 18 years who most recently served because the brand’s senior vice chairman of worldwide product development, the concept of beauty as a sacred practice, or an act of self love, was integral to the genesis of his latest brand, Ieró Beauty.  Launching this month is the brand’s first Moonkissed Collection, which consists of 4 products that range in price from $32 for a pH-reactive lip treatment, to $72 for a restorative serum-oil.  Pairing plant-based ingredients resembling rosa damascena water with essential oils and crystals including amethyst and hematite, the vegan, cruelty-free line goals to supply consumers with a soothing, multisensorial experience.  “Ieró helps you anchor and be present...
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26 Aug

Run It Up! These Are A few of The

by Beautifaire101
What's The Tea
Run It Up! These Are A few of The
Brand deals have the potential to place more cash in celebrities’ pockets than any of their acting roles, music sales, and even touring. And that is for good reason. Branding allows firms and public figures to construct deep relationships with audiences, which matriculates into loyal customers. Celebrity endorsements aren't a latest practice, however the influencer industry has undoubtedly grown into quite the behemoth over time. The market has ballooned from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it grew to $13.8 billion and projected to achieve a staggering $16.4 billion. From clothing brands to soft drinks, we’ve discussed the celebrities who've leveraged their enormous fan to secure a number of the largest (and smartest) endorsements we’ve seen up...
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