BrandAmbassador – Page 2

29 May

FIRST AMBASSADOR: Ferragamo has found its own K-pop artist. The Florentine fashion house has tapped Jeno Lee, best generally known as Jeno, as its first global male brand ambassador. A member of South Korean boy band NCT, Jeno attended the brand’s fall 2023 fashion show in Milan in February, sharing behind-the-scenes moments of his Italian trip along with his roughly 6 million followers on Instagram. “Jeno Lee has a charismatic personality and an uncanny ability to attach with a young international audience through his music, style and persona,” said Maximilian Davis, who took Ferragamo’s creative helm last yr. “We’re driven by the identical passion for creativity,” underscored Davis, while Jeno said he was “excited concerning the opportunity to create synergies with the brand,” which...

0 Comments

10 May

Prada Taps Chinese Basketball Player Shuyu Yang as Brand Ambassador

by Beauty Tips

Fashion, Featured

Prada has named Chinese basketball player Shuyu Yang as its latest brand ambassador. The athlete appears in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection and twiddling with a red basketball, or listening to music from a vintage turntable. With over 3 million followers on Weibo, China’s own Twitter, Yang reached national fame by helping China rating a bronze medal in the ladies’s 3×3 basketball tournament within the 2020 Summer Olympics in Tokyo. Shuyu Yang, Prada’s latest brand ambassador MengZhi/Courtesy of Prada Her gender-neutral appearance attracts a following just like the likes of singer Chris Lee, who's the face of each Gucci and Versace, in addition to Dior’s China ambassador Liu Yuxin. Each Lee and Liu are...

0 Comments

26 Apr

EXCLUSIVE: Dior Names NewJeans Member Haerin as Brand Ambassador

by Beauty Tips

Fashion, Featured

PARIS — Dior on Wednesday named Haerin, a member of NewJeans, its recent brand ambassador, underscoring the South Korean girl group’s meteoric ascent. The 16-year-old was the last member of the band to secure a cope with a luxury brand, confirming recent speculation fueled by her appearance on the digital cover of Vogue Korea’s May issue in Dior positive jewelry. Dior named Haerin a house ambassador for jewelry, fashion and sweetness, marking the newest tie-up between a K-pop star and a high-end label. “That is a possibility to have fun the privileged ties binding greater than ever the NewJeans singer and Dior. Between elegance and audacity, a novel friendship within the name of creativity,” the corporate said in an announcement. NewJeans member Haerin. Sinae Kim/Courtesy...

0 Comments

21 Jan

EXCLUSIVE: Louis Vuitton Names Jackson Wang Brand Ambassador

by Beauty Tips

Fashion, Featured

SHANGHAI — Louis Vuitton has appointed the Hong Kong-born singer Jackson Wang its latest brand ambassador. Wang, who's on tour in Europe, showed up at Louis Vuitton men’s fashion show in an all-black ensemble and mingled with fellow guests similar to Usher, Tyga, JJ Lin and Jasper Liu. “I’m preparing for an American tour, then South America and doubtless Europe after that. The European crowds are crazy. There’s quite a lot of prep, but I’m excited,” Wang told WWD before the show. Ahead of the show, Vuitton teased the appointment with a 30-second video by which Wang invited fans to observe the livestream on Weibo and Wechat. The video received greater than 188,000 views on the time of publication. The worldwide star, who...

0 Comments