MILAN — It was only a matter of time before Prada’s endorsement of K-pop would inch up a notch: The seven members of South Korean music sensation Enhypen have been named the posh brand’s latest ambassadors.
Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki attended their first Prada runway show together last January in Milan. Outside Fondazione Prada, the venue for the men’s fall 2023 fashion show, crowds erupted because the seven members stepped out to greet fans, wearing head-to-toe Prada looks from the lads’s spring 2023 collection, which was heavy on denim sets and boxy blazers.
The group, which boasts greater than 12.5 million fans on Instagram alone, helped the Italian label secure $40.4 million in media impact value, in response to...
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