Brandbuilding Tag

A beauty brand might be launched from only a scribble of an idea on the back of a cocktail napkin or it may well spring from a scientist’s many years of research. A recent fragrance might be sketched from probably the most succinct five-word temporary or from a Dropbox beast of a deck that expresses intimately the colours, the textures, the vibe of the soon-to-be scent. Only Lev Glazman and Alina Roytberg, cofounders of Fresh and, more recently, The Maker, would seemingly construct a complete luxury boutique hotel in Hudson, Recent York — with restaurant, bar, lounge and even a gym — for use because the mood board for a recent beauty line. So just what's The Maker? A fragrance...