SHANGHAI — L’Oréal’s China Fund, Shanghai Meicifang Investment, has taken a minority stake in Chinese fragrance brand Documents.
That is Meicifang’s first investment within the China market.
Meicifang’s minority stake marks the closing of Documents’ Series A round investment of greater than $10 million renminbi, or $1.4 million. Cathay Capital’s Consumer Co-Creation Fund also led this round of investment.
The news was unveiled during Shanghai May 5 Shopping Festival’s Global Recent Products Debut Season event today, in keeping with local media reports.
“Documents just isn't only an emerging pioneer within the Chinese high-end personalized beauty market, but in addition a Chinese fragrance brand popular amongst young Chinese shoppers for its signature oriental aesthetics,” Fabrice Megarbane, president of L’Oréal North Asia and CEO of L’Oréal...
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