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7 May

Drunk Elephant and Rare Beauty Amongst Top Brands on

Slug: The Buzz Hed: Brandefy’s Most Searched Brands In April Dek: Known for its product breakdowns and dupe suggestions, the sweetness and research shopping app has seen a spike in usage attributable to ongoing economic pressures, exceeding 90,000 monthly users. Body: Just how far can a recession drive beauty dupe discourse? In accordance with Meg Pryde’s beauty research and shopping app Brandefy — which launched in 2018 and counts over 90,000 monthly users as of late — very. “We’ve seen a spike in energetic users and sessions as consumers hunt for reasonably priced alternatives to their favorite products, without sacrificing quality,” said Pryde, adding that the app’s buzzing community forum is leaving no stone (or popular product) unturned as consumers’ seek for these...
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20 Jan

Charlotte Tilbury, Glossier Top Brandefy Beauty Brand Searches –

Has the skincare craze ceased? In December 2022, beauty research and shopping app, Brandefy, saw interest in makeup overtake skin look after the primary time for the reason that pandemic began, following steadily constructing momentum toward the final result since 2021. “For lots of people, the masks got here off some time ago, so I feel what’s truly driving the resurgence in makeup searches now could be viral TikTok videos — you certainly see that within the case of Charlotte Tilbury,” said Meg Pryde, founder and chief executive officer of Brandefy, adding that the Hollywood Flawless Filter Foundation is a number one driver of the brand’s popularity on each platforms. (It is usually a mainstay in consumers’ ever-building dupe discourse,...
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