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Brandon Tag

21 Mar

Skincare Company Founder Brandon Truaxe Fired

A Canadian judge ruled Friday morning to oust Deciem founder Brandon Truaxe. The judge granted an injunction from the Estée Lauder Cos. Inc., searching for to have Truaxe removed and co-ceo Nicola Kilner appointed the only, interim ceo. The injunction followed Truaxe’s Monday Instagram post where he unilaterally shut down the business. Tuesday, stores began closing, and Wednesday afternoon, Lauder — which owns a 28 percent stake within the business — filed for an injunction in Canada, searching for to oust Truaxe from the corporate’s board and his ceo position (he referred to himself as “employee,” not ceo). Andrew Ross, executive vice chairman of strategy and latest business development at Lauder, and Pasquale Cusano, are actually the corporate’s only board members. Deciem is anticipated...
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1 Nov

Hailey Bieber and Brandon Flynn Star in Calvin Klein’s

Model and entrepreneur Hailey Bieber and actor Brandon Flynn star in Calvin Klein‘s holiday 2023 campaign. Directed and photographed by James Brodribb, the campaign is rooted within the celebratory nature of the giving season, the corporate said. Bieber and Flynn, styled within the Calvin Klein holiday collection, are captured expressing the joyful energy of the vacations. “Our 2023 holiday campaign is an element of our ongoing approach to increasing brand impact and to constructing desire around our core products. Featuring long-term brand ambassadors Hailey Bieber and Brandon Flynn, the distinctive creative treatment was crafted to chop through and to excite consumers around our seasonal essentials,” said Jonathan Bottomley, executive vice chairman and global chief marketing officer of Calvin Klein. The 30-year-old Flynn...
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18 Jun

Brandon Maxwell Opens First Store

Brandon Maxwell is opening his very first store in Riyadh, Saudi Arabia. During a resort collection preview, the Latest York luxury designer said he’s focused on growing his namesake brand, and that since launching his label, he’s had strong business within the Middle East. The flagship soft-launched in May, with plans for a grand opening event in the autumn.  “I'm honored to partner with the Alyasra family to start our retail expansion strategy throughout the Middle East region. The Alyasra family values align with our core brand tenants and we share their enthusiasm for bringing fashion and innovation to the world through this region,” Maxwell said of his partnership with Alyasra Fashion. “I started working with clients from the Middle East...
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15 May

EXCLUSIVE: Brandon Blackwood to Launch First Swimwear Line

Brandon Blackwood’s expansion will not be slowing anytime soon. The viral accessories designer is launching his first swimwear line on Friday. Blackwood has applied the identical classic, color-focused perspective that made his handbag designs famous to a spread of bathing suit styles. Speaking by phone, the designer said that while some might imagine swim is an unusual category for his brand, it’s quite the other. Blackwood made a reputation for himself on the web and continues to utilize social media to interact together with his community and poll consumers on their needs and desires. One thing he noticed is that, “every summer we saw people posting their travels and really cool content with the baggage, numerous the time wearing swimsuits.” In an effort to...
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