NYX Cosmetics’ Toni Ko Launches Bespoke Beauty Brands

1 Mar

NYX Cosmetics founder Toni Ko, who sold the corporate to L’Oréal in 2014 for a reported $500 million, is making her return to beauty with Bespoke Beauty Brands, an “incubator” partnering with influencers to launch area of interest beauty brands. “My life goal is to construct one other successful company,” said Ko, who’s based in Los Angeles. “…I got here here after I was 13 years old, a first-generation immigrant.” With parents within the cosmetics industry, in retail and later working as wholesalers, Ko was immersed within the business growing up and would find yourself working for them full-time. On the age of 25, she saw a spot out there and, after receiving a $250,000 loan from her parents, began NYX Cosmetics. Any...

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24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101

Beauty, Featured

How L’Oréal Brands Tap Into Social Media for Outsized

L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...

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12 Jan

Ipsy’s 6-Month Update on Commitments to Black Owned Beauty

by Beautifaire101

Beauty, Featured

Ipsy has grow to be considered one of the primary beauty corporations to follow up on commitments to Black businesses that it made in June, following the police killing of George Floyd. Then, Ipsy said it will dedicate a minimum of $5 million to the event and amplification of Black-owned beauty brands. Now, the corporate has laid out its plan, which incorporates bringing in greater than a dozen Black-owned beauty brands for the corporate’s signature Glam Bags and making a $1 million fund for Black-owned brands to take a position in product sourcing. Apart from the $1 million fund, a minimum of $4 million will go toward subsidizing the price of Glam Bag participation for the brands, and spending to “double the...

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10 Jan

The Top 10 Indie Skin Care Brands in Influencer

by Beautifaire101

Beauty, Featured

The Top 10 Indie Skin Care Brands in Influencer

Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...

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