MILAN – Brave Kid and the Max Mara Fashion Group have inked a license for the production and global distribution of a children’s line for the Max & Co. brand.
The road is aimed toward girls aged 4-16 and marks the primary children’s collection for the Italian fashion group.
Under the five-year agreement, the primary collection will bow for spring 2024 with the launch of a capsule and proceed with a comprehensive lineup from the autumn 2024 season.
“For Max & Co., it’s a historic moment. It is vital to give you the option to experiment the brand’s style and DNA also for the women’ collection, reinforcing the message of lightness and research in style, creativity and the creation of clothing that's in...
Continue reading
0 Comments
