ONE BILLION: Pharrell Williams’ debut show for Louis Vuitton was a rankings hit.
The spring 2024 menswear collection broke records by garnering 775 million views on its owned platforms, and a further 300 million video views on press accounts, covering each livestream and content across the show and attending celebrities including Beyoncé, Rihanna, Zendaya and Kim Kardashian.
By comparison, its fall 2023 show, which featured a live performance by Rosalía, generated 441 million views on the brand’s platforms, Vuitton said. It didn't provide a figure for organic views on media accounts for last season.
The world’s biggest luxury brand reported the event, held on the Pont Neuf bridge on the opening day of Paris Fashion Week Men’s, generated an enormous volume of online...
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