Brimming Tag

GENEVA — “The more people discuss watchmaking, the higher,” Watches and Wonders Geneva Foundation chief executive officer Matthieu Humair once told WWD, and the industry definitely seems to agree with that sentiment. Beyond the boundaries of the Palexpo convention center, there was plenty to maintain conversations going, including the revival of the hallowed Gerald Genta brand, the launch of a recent house by two watch-loving generations of the Biver family and Philipp Plein being loud and proud for his high-watchmaking debut. Biver Former watchmaking executive Jean-Claude Biver could have stepped down from a stellar 50-year profession within the industry but he never stepped away from watchmaking, a private passion. Pierre and Jean-Claude Biver on the launch their first watch in March 2023. G.Maillot/Courtesy of Biver That...