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14 Jul

Calm Is Bringing Its Meditations to Spotify Users –

Spotify isn’t only for music and podcasts anymore. In an effort to make mental health resources more accessible, the streaming platform and meditation and sleep app Calm have teamed up. Starting Thursday, several of Calm’s meditative sessions might be available on Spotify, including Calm for Beginners and Calm for Kids, in addition to exercises in collaboration with celebrities, similar to its Breathe Into It with Camila Cabello. “Mental health is more vital than ever. It’s our mission to make mental health content accessible to as many individuals as possible,” said Calm vp of partnerships Fergal Walker. “As a part of that it is sensible to partner with Spotify, the highest streaming platform, to offer their users access to tools that...
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17 Jun

Bonjout Beauty Bringing French Pharmacy-inspired Skin Care to U.S.

A latest launch is seeking to capitalize on two big trends: quiet luxury and French pharmacy. “I wish to say Le Balm is sort of the ‘quiet luxury’ of the sweetness world,” said Dr. Natacha Bonjout, a French pharmacist-turned-skin care founder whose namesake brand launched last month with one product: Le Balm. Much like the quiet luxury trend that has been sweeping social media, Bonjout Beauty was built on the premise of high-quality minimalism. The brand’s debut stock keeping unit, Le Balm, is a waterless “solid serum” formulated with greater than 60 lively ingredients, including peptides, prickly pear native stem cells, vitamin C, squalane and ceramide NP. “The role of French pharmacists in French culture may be very necessary; I’m able...
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3 Jun

Fresh, Clinique and Maria Nila Are Bringing Pop-up Experiences

This weekend, Clinique will wrap its “Protect Your Glow” campaign in Latest York City’s SoHo, the ultimate stop of the brand’s Hydration Pop-up tour. The campaign kicked off in April with the brand’s Coachella pop-up, and has since made pit stops in Los Angeles, Chicago, and hosted off-campus pool parties at The University of Florida, Gainesville, and Arizona State University. “[‘Protect Your Glow’] has been our largest activation in a minimum of the last 10 years or so,” said Beth Guastella, senior vp and general manager at Clinique, adding the initiative has been key in driving brand awareness amongst Gen Z and Millennial consumers. On the Hydration Station, which shall be parked at Lafayette and Prince Street, visitors will find a way...
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23 Apr

Dune Suncare Is Bringing White-Solid-Free SPF to Ulta Beauty

Dune Suncare is entering 550 Ulta Beauty doors. The ten-month-old sunscreen brand can be one among 4 brands featured in Ulta Beauty’s Sparked program, displayed on entry tables and end caps depending on the shop. It's going to even be a member of the Conscious Beauty program. All stock keeping units, in addition to latest launches, can be available on the retailer. Since Dune’s launch in June, it has been focused on retail expansion, as brick-and-mortar is where consumers typically purchase sunscreen. “Convenience is essential on this category. People, even probably the most upper echelon conscientious shoppers in sun care, are purchasing their sunscreen in another way than they're, say, beauty or skincare products,” said Dune cofounder Emily Doyle. “They’re going...
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