BRIT Tag

HYDRA (agf), the London-based designer and artistic director, explains the inspirations behind the polarising creation Inflatable jumpsuits, full-body ruffles, and bubonic latex gowns, this 12 months’s BRIT Awards saw celebrities swap their usual boring red carpet style for the kind of outfits that fall somewhere between a B-horror and people tiny organisms you see under a microscope. For an artist who once described herself as “Hatsune Miku on crack”, Ashnikko looked every part strange and otherworldly, like alien royalty plucked out of a HR Giger sketch. Repelling any normie within the immediate vicinity, the musician emerged from her fleshy membrane mothership and landed on the red carpet wearing a warts-and-all latex gown. “It...