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4 Aug

How AI cat memes saved me from toxic gym

How AI cat memes saved me from toxic gym
As toxic ‘gym bro’ content on social media fuels a self-esteem crisis amongst young men, AI-generated cat memes helped change the way in which I take into consideration my body The Christmas before last a member of the family asked me to talk to their son. He’d turn into obsessive about going to the gym and getting a six pack. Why? Because that’s the way you get girls, he told me. He was 11. Sharing a room with him that 12 months, I saw first-hand how innocent Minecraft videos on YouTube auto-played straight into toxic fitness content...
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4 May

How ‘gym bro’ culture is harming young men

How ‘gym bro’ culture is harming young men
Lately, we’ve undoubtedly made great strides in broadening the scope of contemporary masculinity. From rappers like Central Cee showing their softer side in fluffy Jacquemus campaigns to Lil Nas X putting unapologetic Black male queerness on the centre of his performances, we’ve moved on from terms like “metrosexual” being attributed to straight men willing to exfoliate and iron their clothes.  For higher or for worse, the more ‘traditional’ ways of performing masculinity are less accessible as we languish in late capitalism. The “protector, procreator, provider” roles that patriarchy indoctrinates boys with from birth are in jeopardy; austerity and a cost-of-living crisis have rendered ‘the breadwinner and homemaker’ dynamic unattainable for many heterosexual couples, which consequently makes having kids less attractive for...
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