There’s one additional vendor who managed to snag a coveted spot on the Chicago Collective’s August edition, and for that, Bruce Schedler is completely satisfied.
However the softspoken and unassuming vice chairman and chief architect of the favored trade show still has an extended waiting list of manufacturers clamoring for booths. Try as he might, nevertheless, Schedler remains to be limited by the space constraints of the Chicago Merchandise Mart and has to proceed to ask brands to be patient and keep trying.
“We’re sold out,” he said, “but we have now another exhibitor this time, so 427. I assume that’s progress.”
Of the 426 vendors that exhibited on the last show, only a minuscule number — lower than 2 percent — dropped...
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