Brush Tag

Wet Brush is expanding its product assortment to incorporate hot tools, starting with the introduction of its Aspire skilled hair dryer. The Aspire, priced at $129, will launch in 20,000 salon doors this month. It comes with two concentrator nozzles designed for a more efficient styling process. The Max Coverage concentrator is roughly double the width of a typical concentrator, and is alleged to cut back drying time by as much as 35 percent. The Super Smooth concentrator is a ridged design said to impart a smoother, straighter blowout. Jeffrey Davidson, chief strategy officer at J&D Brush Company, which owns Wet Brush, said that Wet Brush is seeking to grow its presence professionally with its entry into hot tools. “It’s our strategy...