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29 Mar

Calvin Taps Jung Kook of BTS, G-Star’s AI Denim

Calvin Klein has tapped BTS member Jung Kook as global brand ambassador for Calvin Klein Jeans and Underwear. The singer makes his debut for the brand in a recent campaign wearing Calvin Klein’s spring 2023 collections. Photographed by Park Jong Ha, the campaign spotlights him in recent styles, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee. Jonathan Bottomley, global chief marketing officer of Calvin Klein, said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one in every of the world’s hottest artists; he possesses a rare ability to attach with international audiences through each his...
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28 Mar

BTS’ Jung Kook Tapped as Global Ambassador for Calvin

Calvin Klein has tapped BTS member Jung Kook as global brand ambassador for Calvin Klein Jeans and Underwear. The singer makes his debut for the brand in a recent campaign wearing Calvin Klein’s spring 2023 collections. Photographed by Park Jong Ha, the campaign spotlights him in recent styles, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee. RELATED: Louis Vuitton Signs BTS Member J-Hope as Brand Ambassador Jonathan Bottomley, global chief marketing officer of Calvin Klein said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one in all the world’s hottest artists; he possesses a rare ability to...
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