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8 Dec

Mario Dedivanovic on Constructing a Brand – WWD

Mario Dedivanovic on Constructing a Brand – WWD
Mario Dedivanovic is meticulously cleansing  the dust off a black office swivel chair with the one tool he has readily available — Makeup By Mario gentle makeup remover wipes, proving that they're truly multipurpose. He's in what is going to hopefully by December be his first everlasting office, having had his team housed in a succession of WeWork offices (and at home through the pandemic) in Latest York City since launching his makeup brand, Makeup By Mario, which this weekend celebrates its two-year anniversary.  But for now, the midtown Manhattan locale is a constructing site, full of paint cans, ladders, plaster, exposed wires and various tools. There’s even a construction employee ending painting considered one of the partitions white within the background. Ever...
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8 Oct

How Personalized Wellness Brands Are Constructing Out a Latest

How Personalized Wellness Brands Are Constructing Out a Latest
During WWD’s annual Beauty & Wellness Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skincare company Veracity, hosted a panel on the rise of customizable wellness. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based complement company Care/of, and Carla Brenner, founding father of test-to-treatment hair loss company Roots by Genetic Arts. As each founder introduced the impetus behind their brand, one sentiment rang true: “One size doesn't fit all,” as Wainwright emphasized.  “There are such a lot of products on the market that folks could be taking and it’s overwhelming to know which products could possibly be right for which person, which situation,” Elbert said. “Personalization is a method...
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30 Jun

How The Well, Canyon Ranch and Others Are Constructing

How The Well, Canyon Ranch and Others Are Constructing
Today, wellness is hitting home. Literally. As affluent consumers turn out to be increasingly health-conscious, residential wellness communities are gaining traction amongst developers and traditional hospitality brands.  For instance, The Well, an East-meets-West wellness center, is working with development company Terra Real Estate to open a property at Bay Harbor Islands in Miami in December 2024, with greater than 22,000 square feet of health amenities. The mixed-use residential development will bring The Well’s signature offerings, like health coaching and saunas, to the community together with features like a shower house and infrared and sound dome. The units, which start at $1.3 million, are also thoughtfully designed with wellness in mind including features like herb gardens, Zen meditation nooks, whirlpool tubs, waterfall...
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19 May

Constructing Tomorrow’s Luxury Beauty Retail

Constructing Tomorrow’s Luxury Beauty Retail
As the wonder industry continues to evolve, consumers are looking for a more holistic, experimental retail experience, expanding their journey by exploring different perspectives, products, and services. The consumers’ quest for good health in the brand new era of wellness includes the convergence of scientific advances in addition to tapping into practices from across the globe. Still, the rapid growth of the wonder and wellness industry may be overwhelming for a lot of consumers who now include research as a part of the shopping process. Christopher Novak, a retail industry veteran and latest President and Chief Creative Officer of Rennaï, tells Fairchild Studio this latest consumer journey will only proceed to grow and, ultimately, requires a fresh approach from the industry. With...
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