LONDON — Burberry has a latest attitude, and plans to shout about it in the approaching months with a series of citywide takeovers starting with London Fashion Week, which kicks off Friday.
After London, the brand’s latest, blue Equestrian Knight will next month gallop into Seoul and Shanghai — and later, Recent York — as a part of an initiative called Burberry Streets, a series of immersive experiences, installations and events.
Burberry Streets is supposed to attract attention to the autumn collections; the brand’s British heritage, and its signature designs, which include the famed check in a latest shade of cobalt blue; the English rose print, and the leaping Equestrian Knight.
In London, the brand has teamed with Norman’s, the north London...
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