LONDON — Burberry is burnishing its green credentials and releasing its first fragrance in a refillable bottle, Goddess, with a campaign shot by Mario Sorrenti.
Burberry Goddess eau de parfum, made under license by Coty, might be released on Tuesday with “Barbie” and “Sex Education” star and wonder ambassador Emma Mackey because the face.
Caroline Andreotti, chief business officer, prestige, at Coty, described the refillable bottle as an “essential milestone” for Burberry, and for Coty.
“Packaging is vital to transporting our products and protecting our formulas — nevertheless it also contributes to our environmental footprint. That’s why now we have identified refills as one key element of Coty’s sustainability strategy. We wish to empower our consumers to make environmentally conscious decisions while...
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