Burch Tag

Tory Burch is planting an American flag within the designer fragrance terrain. After constructing a strong fashion and accessories business that weathered the pandemic — Moody’s Investors Services said sales hit roughly $1.6 billion at the top of 2021 — the designer is seeking to bring that momentum into fragrance with the launch of Essence of Dreams, a group of 5 scents based on specific emotions that's launching Aug. 5. This isn’t Burch’s first foray into fragrance. She inked a take care of the Estée Lauder Cos. in 2011, and while the partnership resulted in respectable fragrance sales, the category never gained significant traction for either party. In 2019, Shiseido acquired the license for an undisclosed sum, giving Burch the chance to...