Burstell Tag

The sweetness distribution landscape has a latest player founded by industry veterans. Ed Burstell, the seasoned retail executive, and Sandi Burrows have formed Burburs LLC, an advisory firm for prestige beauty brands seeking to enter the U.S. market. Burstell, who hung out within the trenches at Henri Bendel and Bergdorf Goodman before helming Liberty of London and, most recently, working at Neiman Marcus, said he and Burrows met in the course of the early days of MAC Cosmetics. “Sandi held their first U.S. contract for MAC, and I used to be working at Henri Bendel. That’s how long we’ve known one another,” he said. Burrows’ résumé includes the U.S. introductions of Aesop, Byredo, Serge Lutens and L’Artisan Parfumeur, along with MAC. The goal...