BUSINESS – Page 2 – Beautifaire

17 Apr

Latest Business Models Cause Industry-wide Shift

There may be barely time for planning at nine-month-old fast-beauty start-up Be for Beauty. The business, which has already attracted major backing from Unilever Ventures (sources said it owns 25 percent), is plotting to launch 25 brands over the subsequent three years. Some, like Base, Bod and Hax, have reached the market. But most aren’t even conceptualized yet. And that’s the purpose — for the corporate to be so fast, and so forth trend, they couldn’t possibly plan what they’re doing very far upfront. The concept is about greater than speed — it marries fast beauty with masstige, and goals to quickly bring quality, inexpensive, on-trend products to market. Be isn’t the primary to do this — E.l.f. Cosmetics launched with an...

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22 Mar

The Growth and Business of Lashes and Brows

by Beautifaire101

Beauty, Featured

The Growth and Business of Lashes and Brows

Within the age of COVID-19, face masks have made eyes — and brows — the main focus. “Without delay, the eyes are the thing that's charming everybody’s look,” said Yasmin Maya, generally known as BeautyyBird to her greater than 1 million YouTube subscribers. “Everyone desires to have their eyes looking beautiful or having them stand out.” When the sweetness vlogger decided to begin her own brand, launching with false lashes was a no brainer, she said. “Lashes is what does it for everyone right away,” she continued. “Even should you were to go on a date, I mean, you continue to need to wear your mask, so how will you be flirty and be seductive and all that? It’s just type of having...

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2 Mar

Coty to Stop Business in Russia

by Beautifaire101

Beauty, Featured

Coty Inc. will wind down operations in Russia, which make up barely greater than 3 percent of the whole business, the corporate said Wednesday. “After careful consideration, including evaluation of relevant U.S., U.K. and other applicable regulation, Coty has decided to wind down its Russian operations starting immediately,” the corporate said in an announcement. Coty’s move to stop operations in Russia comes nearly two months after many big beauty and consumer products corporations, including Coty, halted industrial activity there, as a result of Russian president Vladimir Putin’s continuing attack on Ukraine. Coty is the tenth largest beauty manufacturer on the planet, in accordance with the Beauty Inc Top 100. The corporate posted $5 billion in sales for calendar 2021 — 3 percent of...

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28 Feb

Function of Beauty Acquires Skin Care Technology Business

by Beautifaire101

Beauty, Featured

Function of Beauty Acquires Skin Care Technology Business

Function of Beauty has acquired Atolla, a customized skincare and technology business, in its very first acquisition. Based on cofounder and chief executive officer Zahir Dossa, the deal should allow Function to further expand its personalized skincare offerings. Atolla, which launched in mid-2019, created a patented technology to investigate people’s skin and create customized serums that change over time to fulfill customers’ needs. Dossa said Atolla’s patent was “really impressive,” and that fairly than constructing out all the info science internally, it made sense for Function of Beauty to amass the corporate. “They’ve got a best-in-class data-science engine,” Dossa said. “Plus, they’ve got this patented skincare system, which makes it even easier to have a conversation and ongoing relationship with customers. With this...

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