Courtesy of Sienna Naturals
The truth is, running a Black-owned beauty brand is tough. This 12 months, we’ve seen an onslaught of beauty brands shut down, file for bankruptcy, or be sold to acquisitions to stay afloat as a recession looms. Despite many Black beauty brands hitting record numbers in 2020—marked by the George Floyd protests and a rise in 15 percent pledges—the 2024 attack on DEI and a poor economy makes the present reality of minority beauty businesses more bleak now than before.
“All the things has turn out to be harder—raising capital, negotiating with retailers, finding authentic influencers, and ensuring we've got the best quality products available on the market at an affordable price,” co-owner of Black Opal Desiree Rogers...
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