Dior Beauty has launched at Ulta Beauty.
In a play for Gen Z and high-spend shoppers, Ulta has debuted Dior Beauty in 200 doors, specializing in lip color cosmetics.
Ulta expects the Dior assortment to tap into consumer interest in makeup, which Maria Salcedo, senior vp of merchandising, said is returning to pre-pandemic levels.
“Our cosmetics category has continued to strengthen, and there is basically robust momentum within the category as an entire, now reaching pre-pandemic levels,” she said. “Seventy percent of our beauty enthusiasts are maintaining their beauty routines and specifically talking about makeup — using those products 4 or more times per week.“
The Dior-Ulta offering includes Gen Z favorites, including the TikTok-viral Lip Glow Oil, in addition to Lip...
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