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Buzzy Tag

26 Mar

Europe’s Buzzy Indie Skin Care and Wellness Brands Not

by Beautifaire101
Beauty, Featured
PARIS — A spate of European indie skincare and wellness brands haven't yet made it to the U.S., but are ripe for the stocking by retailers there. Consider indies because the mice that roar, and the numbers prove their bite. Indie skincare sales last 12 months within the U.S. were especially strong, equaling $9.1 billion, a 14 percent year-on-year increase. That followed on from 11 percent growth in 2022. Meanwhile, unit sales in 2023 against 2022 grew by double digits, in response to Circana. “On this current digital age, indies have quickly risen to be a powerful segment in beauty, representing $30.5 billion in sales and capturing a 32 percent dollar share of the category,” said NielsenIQ in its report titled “The Rise of...
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15 Aug

Parade, the Buzzy Direct-to-Consumer Intimates Brand, Is Sold to

by Beautifaire101
Beauty, Featured
Parade, the disruptive direct-to-consumer intimates brand, has been sold to Ariela & Associates International, the biggest women-owned intimates company within the U.S. As a division of AAi, Parade will maintain its identity and artistic vision while leveraging AAi’s best-in-class sourcing, design and forecasting capabilities to scale within the U.S. and globally. Since launching in 2019, Parade has established itself as a preferred Gen Z and Millennial brand and trailblazer within the intimate apparel industry. Terms of the deal weren’t disclosed, but last 12 months, Cami Téllez, the brand’s founder and chief executive officer, told WWD that it had reached a $200 million valuation due to its latest round of funding. “I’m really excited that now, after three years within the industry, we’re...
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10 Feb

Why Skilled and College Athletes Are Beauty’s Buzzy Latest

by Beauty Tips
Fashion, Featured
Why Skilled and College Athletes The convergence of beauty and sports is having a moment. While sports and fashion have long intersected — from five-time NBA champion Dennis Rodman’s enigmatic, gender-bending style through the ‘90s, to NBA players’ widely watched tunnel outfits — the synergy between athletes and sweetness could also be in its relative infancy, but consumers are beginning to concentrate. Granted, sports fans aren’t yet creating Instagram accounts documenting the sweetness moves of their favorite athletes as they've begun to do with their fashion selections (see @leaguefits, @nbafashionfits), but they're watching the space, and corporations like Bubble, Sephora, Kinlò and others are harnessing athletes as a strategy to reach these consumers — and seeing promising breakthroughs because of this. Take oral care...
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