Balenciaga‘s big show in Los Angeles Saturday caps off a fancy, but ultimately encouraging, yr for the French fashion house — and underscores how necessary the U.S. market stays for its future.
California particularly has been a recent focus for Balenciaga’s retail expansion — it doubled its presence on Rodeo Drive and debuted a two-story venue at South Coast Plaza — and that’s hardly a coincidence.
“It’s very necessary while you have a look at the perception that all of us have of luxury, and the role played by america particularly in redefining luxury,” in accordance with Balenciaga chief executive officer Cédric Charbit. “Balenciaga also makes this claim of redefining luxury, so we've this in common.”
Since Demna arrived on the creative helm...
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