Candle Tag

Caftari, a neuroscents-based candle brand founded by Shreya Aggarwal, is launching direct-to-consumer Tuesday with two candles: Elixir, $60, and Dolce, $60.  Scent has all the time been a serious a part of Aggarwal’s life, she said. “My earliest childhood memories are linked back to specific fragrance notes,” she said. “Growing up, my family and friends would all the time call me a dog because I'd pause and sniff them and take a look at and guess what they were wearing.”  While fragrance played a very important role in her life through maturity — she also worked as a fragrance buyer for Dermstore.com — it wasn’t until the summer of 2022 when she was suffering with mental health issues, including anxiety and insomnia, that...