Cara Tag
LONDON — Britain’s Promoting Standards Authority, an industry-funded watchdog, has rebuked Rimmel for a mascara ad starring Cara Delevingne.
The watchdog upheld a single criticism concerning the TV campaign for Rimmel’s Scandaleyes Reloaded mascara, and called it misleading. The campaign initially aired last December, and Rimmel has confirmed it might comply with the ASA ruling and pull the ad.
The ad showed the mascara being applied to Delevingne’s lush eyelashes, which had been enhanced with individual lash inserts. A voiceover said: “Rimmel introduces Cara Delevingne for brand new Scandaleyes Reloaded mascara. Dangerously daring lashes. Latest max-density brush for clump free lashes. Extreme volume, extreme wear.”
The British model-actress was named the face of Rimmel last yr and continues to function an envoy. In a previous...
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In her debut novel, “The Rise, Fall, and Return of Sarah Mandelbaum,” former WWD beauty editor Cara Kagan draws from personal experience in the wonder and fashion publishing industries as inspiration for her protagonist, Sarah Mandelbaum.
WWD hired Kagan in 1992 to pioneer its coverage of mass-market beauty, where she built a Rolodex of industry leaders. She then expanded her reach to report on rising trends that spanned mass and prestige, resembling the influence of makeup artists and their eponymous lines.
After WWD, she became the wonder and fitness director for YM and Mode magazines before creating Girl, the primary multicultural and multisize fashion and wonder magazine for teens — years ahead of body positivity. Despite her self-described wild hair, sensible shoes...
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