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12 Jun

Dr. Dana Nail Care Brand Relaunches on Amazon

Dr. Dana Nail Care Brand Relaunches on Amazon
Under recent ownership, Dr. Dana is relaunching. The corporate founded by Dr. Dana Stern, which offers a three-step system focused on nail health, is relaunching on Amazon. Its hero product will retail for $29.99. The revitalized brand is coming back to market after an explosion of interest within the nail category, fueled by pandemic-induced salon closures. The three-step system combines skincare ingredients for a once-weekly treatment to alleviate conditions equivalent to brittle nails. “It’s a three-step system, and it’s logical. We exfoliate in skincare, why don’t we exfoliate in nail care? We hydrate in skincare, why don’t we hydrate in nail care?” said Chris Hobson, chief executive officer of Rare Beauty Brands, which acquired the brand late last yr for an undisclosed sum. “We’ve...
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1 Jun

Brooke Shields on Hair Care Line, Community and Entrepreneurship

Brooke Shields on Hair Care Line, Community and Entrepreneurship
For Brooke Shields, Start is greater than only a hair care brand. It’s a latest starting with beauty. At WWD’s annual Beauty Inc CEO Summit in Miami, Shields sat down with Beauty Inc editor in chief Jenny B. High quality to debate her relationship with beauty, starting Start, constructing a community and the similarities between entrepreneurship and the entertainment industry. “My relationship with beauty was all the time either work related or vanity,” she said. “It’s only been on this era of my life that I began to appreciate that it appears like self care and a privilege.”  It seems her customers and followers felt the identical way. Prior to constructing Start, a hair care line formulated for girls 40-plus, Shields began Starting...
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