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16 Jul

How Neurocosmetics Are Changing Skin Care – WWD

by Beautifaire101
Beauty, Featured
How Neurocosmetics Are Changing Skin Care – WWD
The connection between inner health and outer beauty is closer than ever. But can ingredients taken internally that affect cognitive function and mood profit the skin when used topically? Not quite. A slew of skincare brands are utilizing ingredients traditionally utilized in supplements to control mood in topical skincare. Think Griffonia simplicifolia, which incorporates a chemical called 5-hydroxytryptophan (5-HTP) and is alleged to support depression, anxiety and insomnia; gamma-aminobutyric acid (GABA), an inhibitory neurotransmitter that supports stress and sleep, and baicalin, which claims to spice up memory. It’s no wonder that skincare formulators are tapping such ingredients. Based on YPulse’s research, 72 percent of Gen Z and Millennials have engaged in or are occupied with beauty and self care activities to combat stress and anxiety,...
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16 Jul

Sephora’s Newest Beauty Brand Desires to Rethink Inclusive Skin

by Beautifaire101
Beauty, Featured
Sephora’s Newest Beauty Brand Desires to Rethink Inclusive Skin
Sephora has a mighty recent initiate. Founded by ex-Googler Madhu Punjabi and finance veteran Nisha Phatak, skincare brand Lion Pose is launching Monday on the Sephora app with its Unspotted 4X Acid Jelly Night Serum. Retailing for $79, the serum is fueled by a 15 percent mix of lactic, glycolic, tranexamic and azelaic acids, and goals to tackle hyperpigmentation for those with darker skin tones. On August 25, the brand (and 2022 Sephora Speed up program graduate) may even enter all Sephora doors. “There’s an unlimited lack of research published on diverse skin tones, and skin tone matters relating to deciding what ingredients to make use of in your skin — there’s no one-size-fits-all,” said Phatak. To assist bridge the...
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15 Jul

Afterpay’s 10 Fastest-growing Skin Care Products within the 2nd

by Beautifaire101
Beauty, Featured
Afterpay’s 10 Fastest-growing Skin Care Products within the 2nd
The hero treatment is not any longer relegated to 1 step within the skincare routine — it’s all of them. Data from Afterpay shows performance-minded consumers are spending more cash on lip balms, micellar waters, cleansers and other foundational components of their regimens. “People want the perfect of the perfect — they’re searching for quality,” said Shakaila Forbes-Bell, Afterpay’s in-house fashion psychologist. She said the trend of “dopamine makeup,” characterised by daring and colourful glam, is also fueling an increase in makeup-removing and cleansing products by necessity. Sales of brilliant pink eye shadow have grown 75 percent on Afterpay, with blue eye shadow also seeing a spike because of movies like “Barbie” and “The Little Mermaid.” “We see people engaging...
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12 Jul

John Legend’s Loved01 Skin Care Brand to Host Pop-up

by Beautifaire101
Beauty, Featured
John Legend’s Loved01 Skin Care Brand to Host Pop-up
John Legend’s Loved01 has some latest digs. The unisex skin and body care brand, now five months old, will host its first pop-up at Los Angeles’ Westfield Century City Mall from July 21 through Aug. 6. “We would like customers to give you the chance to submerse themselves within the brand in essentially the most flagship of the way,” said Loved01 president Kia Lowe. “Flagships are very much typically reserved for luxury brands; we feel like we’re a luxury brand, but at a price point that everybody can take part in.” On the pop-up — which was designed to mirror the brand’s earthy, neutral-toned packaging — consumers can study Legend’s mission toward inclusive beauty and explore Loved01’s six-product collection. Sold...
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