Sofia Vergara is entering beauty with an aptly timed focus — sun care.
The category, which has been working to get year-round users, has gained Vergara as a recent entrant with the launch of Toty. The brand is coming to market on its website with internal supplements, a mineral sunscreen, a color-correcting cream and a makeup compact for touch-ups, each priced from $28 to $54.
Vergara, who previously had fragrances with Parlux, isn't any stranger to beauty. That features her consumer experience, too. “I'd read each article and began to examine photo damage under the sun. I used to be in my 20s and that opened my eyes, and that’s once I began wearing sunscreen,” she said.
The brand was developed with Cantabria...
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