Care – Page 18 – Beautifaire

26 Jun

Sofia Vergara Reveals Makeup, Skin Care and Supplements With

Sofia Vergara is entering beauty with an aptly timed focus — sun care. The category, which has been working to get year-round users, has gained Vergara as a recent entrant with the launch of Toty. The brand is coming to market on its website with internal supplements, a mineral sunscreen, a color-correcting cream and a makeup compact for touch-ups, each priced from $28 to $54. Vergara, who previously had fragrances with Parlux, isn't any stranger to beauty. That features her consumer experience, too. “I'd read each article and began to examine photo damage under the sun. I used to be in my 20s and that opened my eyes, and that’s once I began wearing sunscreen,” she said. The brand was developed with Cantabria...

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17 Jun

Amazon’s Fastest-growing Makeup and Hair Care Categories on Amazon

by Beautifaire101

Beauty, Featured

Amazon’s Fastest-growing Makeup and Hair Care Categories on Amazon

Amazon’s footholds in prestige beauty proceed to grow stronger, reporting about 100 million unique beauty shoppers a month, and holding 12 percent of the prestige beauty market share. What does it take, though, to win on the platform? “One of the vital critical things that drives growth [on Amazon] is reviews, particularly in beauty,” said Sarah Hofstetter, president of Profitero, the e-commerce insights platform. It found that the variety of reviews and the variety of product images included in an inventory are two key aspects determining what products organically come up on the primary page of search results. Products see a mean sales lift of 37 percent after they move from page two to page one on Amazon. While Amazon presents a...

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17 Jun

Bonjout Beauty Bringing French Pharmacy-inspired Skin Care to U.S.

by Beautifaire101

Beauty, Featured

Bonjout Beauty Bringing French Pharmacy-inspired Skin Care to U.S.

A latest launch is seeking to capitalize on two big trends: quiet luxury and French pharmacy. “I wish to say Le Balm is sort of the ‘quiet luxury’ of the sweetness world,” said Dr. Natacha Bonjout, a French pharmacist-turned-skin care founder whose namesake brand launched last month with one product: Le Balm. Much like the quiet luxury trend that has been sweeping social media, Bonjout Beauty was built on the premise of high-quality minimalism. The brand’s debut stock keeping unit, Le Balm, is a waterless “solid serum” formulated with greater than 60 lively ingredients, including peptides, prickly pear native stem cells, vitamin C, squalane and ceramide NP. “The role of French pharmacists in French culture may be very necessary; I’m able...

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13 Jun

Kosas’ Summer Sale Includes 20% Off Makeup and Body

by Beauty Tips

Fashion, Featured

Kosas’ Summer Sale Includes 20% Off Makeup and Body

Courtesy of Kosas When you purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Some beauty brands enjoy a flash of recognition on TikTok, others develop into bona fide stars. Kosas is within the latter camp, with multiple products from the brand earning tons of of billions of views on the app — the Hailey Bieber-beloved Revealer Concealer alone has 242.8 billion views. Brands this popular rarely offer discounts, but Kosas is offering a summer sale that’ll land you 20 percent off sitewide routinely applied at checkout. Behind the lovable packaging, pretty shades, and beautiful textures, every Kosas product is powered up with skincare ingredients. The brand’s foundation includes ceramides and...

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