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12 Jun

Dr. Dana Nail Care Brand Relaunches on Amazon

Dr. Dana Nail Care Brand Relaunches on Amazon
Under recent ownership, Dr. Dana is relaunching. The corporate founded by Dr. Dana Stern, which offers a three-step system focused on nail health, is relaunching on Amazon. Its hero product will retail for $29.99. The revitalized brand is coming back to market after an explosion of interest within the nail category, fueled by pandemic-induced salon closures. The three-step system combines skincare ingredients for a once-weekly treatment to alleviate conditions equivalent to brittle nails. “It’s a three-step system, and it’s logical. We exfoliate in skincare, why don’t we exfoliate in nail care? We hydrate in skincare, why don’t we hydrate in nail care?” said Chris Hobson, chief executive officer of Rare Beauty Brands, which acquired the brand late last yr for an undisclosed sum. “We’ve...
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1 Jun

Brooke Shields on Hair Care Line, Community and Entrepreneurship

Brooke Shields on Hair Care Line, Community and Entrepreneurship
For Brooke Shields, Start is greater than only a hair care brand. It’s a latest starting with beauty. At WWD’s annual Beauty Inc CEO Summit in Miami, Shields sat down with Beauty Inc editor in chief Jenny B. High quality to debate her relationship with beauty, starting Start, constructing a community and the similarities between entrepreneurship and the entertainment industry. “My relationship with beauty was all the time either work related or vanity,” she said. “It’s only been on this era of my life that I began to appreciate that it appears like self care and a privilege.”  It seems her customers and followers felt the identical way. Prior to constructing Start, a hair care line formulated for girls 40-plus, Shields began Starting...
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17 May

Skin Care is Booming – Because of Instagram and

Skin Care is Booming – Because of Instagram and
The skin-care race is revving up. The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead within the U.S. for the newest 12-month period, resulted in May, based on the NPD Group’s total measured market. That compares with a 9 percent increase for 2017 and three percent for 2016. Those figures make skincare beauty’s emerging growth engine, outpacing makeup. Color cosmetics remains to be a bigger category — with $2 billion in first-quarter sales versus $1.5 billion for skincare — but its sales gained just 4 percent within the latest 12-month period, based on NPD. “Makeup remains to be booming in a number of the less-developed markets,” said Carol Hamilton, group...
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12 May

Brooke Shields on Founding Hair Care Line Begin for

Brooke Shields on Founding Hair Care Line Begin for
Brooke Shields defined beauty for a generation of girls, but she has never let her beauty define her. While lots of us watched her grow up in front of the camera, as an adult, she’s pursued myriad interests without people’s preconceived notions slowing her down. Now, the actress, mother, model and creator is adding one other title to her resume — entrepreneur.  In June, Shields will launch Begin, a hair care line formulated for girls 40-plus that was born out of the findings of Starting Is Now, the community-centered content platform she launched in the course of the pandemic. Though she’s been in the general public eye for the reason that age of 11 months, for Shields, who will turn 59 this yr, the...
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