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18 May

Sidia Unveils Body Care Exfoliant, Serum – WWD

Sidia Unveils Body Care Exfoliant, Serum – WWD
Sidia is the most recent beauty brand to go big on body care. The brand, founded by Métier Creative owner and Coveteur cofounder Erin Kleinberg, is extending its buzzy two-step hand care regimen from head to toe with a body exfoliator and body serum. Prices range from $46 to $52, and it would debut on the brand’s website in addition to with beauty boutique Formula Fig in Toronto. It’s all a part of Kleinberg’s vision for the brand, named after her late grandmother, which she began ideating in 2020. She began with loungewear before refocusing on beauty, with an aim to streamline and simplify self care into digestible and thoughtfully formulated products for home and body. “We began with candles, then moved...
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13 May

Melanin-rich Skin Care Brand 4.5.6. Skin Launches Latest Serums

Melanin-rich Skin Care Brand 4.5.6. Skin Launches Latest Serums
4.5.6. Skin is steadily moving toward its goal of understanding and delivering on the needs of melanin-rich skin. Founded in 2020 with a variety of facial skincare essentials, the brand is now introducing three different versions of its Max Glow-Getter Serum and Sevenly Delight Serum, with each version optimized to cater to the needs of a particular skin tone. “We've been working with our community on bridging the research equity gap, and iterating and improving based on consumer feedback — we’re doing the work from the bottom up,” said Noelly Michoux, who cofounded the London-based direct-to-consumer brand with Imen Jerbi Azaiez and Carlos A. Charles. Along with its existing “universal” line, 4.5.6. Skin goals to introduce skin tone-specific iterations of every product...
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10 May

This Musician-Founded Skin Care Brand Goals To Cure Hyperpigmentation

This Musician-Founded Skin Care Brand Goals To Cure Hyperpigmentation
Musicians Mike Einziger and Ann Marie Simpson-Einziger have been working on a latest type of debut: A skincare brand. The husband-and-wife duo have teamed up with Jessica Goldin — an alum of Clinique, Murad and Beautycounter — to found Mother Science, which launches Tuesday with an $89 Molecular Hero Serum that goals to treat hyperpigmentation. The product’s star ingredient is a yeast-derived molecule called malassezin, which a series of clinical studies have suggested might be effective in treating myriad types of hyperpigmentation, including melasma. “It was never our intention to start out a skincare brand — we were just attempting to determine what was happening with my very own skin,” said Simpson-Einziger, a violinist who in 2016 developed a series of...
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