Our readers are undoubtedly loyal to their favorite hair products — devotion that shows time and time again through the 2023 Allure Readers' Alternative Awards in our Hair Care category. They usually absolutely ought to be devoted — hair is so personal. No two strands are the identical, so while you find that holy grail leave-in conditioner or the new tool that provides you the the right blowout, follow it! That’s to not say there's never room for brand spanking new products to are available in and sweep you off your feet. The 2023 winners list is crammed with some newer launches that proved worthy from the beginning, together with some tried-and-true favorites that you simply never doubted. At this point, it's...
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