Care – Page 7 – Beautifaire

11 Jan

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation. The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each. Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...

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10 Jan

The Top 10 Indie Skin Care Brands in Influencer

by Beautifaire101

Beauty, Featured

The Top 10 Indie Skin Care Brands in Influencer

Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...

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17 Dec

Exploring Genderless Skin Care and Fragrance – WWD

by Beautifaire101

Beauty, Featured

Exploring Genderless Skin Care and Fragrance – WWD

Skincare and fragrance could also be big industries to disrupt — however the genderless wave is coming. Very similar to the style industry, the sweetness world is segmented by gender, with products produced and marketed to men and women. Nonetheless, the rise of genderless skincare and gender-free fragrance could also be poised to start out a silent revolution within the multibillion-dollar industry. The worldwide skincare market is predicted to usher in $153.3 billion in 2022, and grow greater than 5 percent at a compound annual growth rate through 2026, in line with Statista. The fragrance market is projected to usher in $56.7 billion, and to grow nearly 4 percent at a compound annual growth rate through 2026. Inside those markets, consumers are trying to...

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16 Dec

Nicole Kidman Talks Hair and Partnering With Hair Care

by Beautifaire101

Beauty, Featured

Nicole Kidman has partnered with Vegamour, the Los Angeles-based wellness hair care company, WWD has learned exclusively. The actress is an investor and its “wellness advocate.” Kidman was trying to “back a couple of corporations” when she discovered the brand, she explained, calling from Nashville, Tenn. “Obviously not loads,” she continued. “I don’t have an unlimited period of time. And I’m really, really, really careful. I wanted ones that were contributing to the world, making the world higher and helping people in our world.” She felt that Vegamour is doing just that, after meeting its founder and chief executive officer Daniel Hodgdon, learning in regards to the ethos and science behind the brand — being organic, plant-based and harvested from wild ingredients — and...

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