Care – Page 7 – Beautifaire

29 Jan

In Addition to Gen Z, Skin Care Is Taking

Skincare shoppers are getting younger — and it’s not due to all of the antiaging creams on offer. Amongst TikTok posts pranking her mother Kim Kardashian with fake eyebrows and sped up dancing videos of her siblings, North West has been showing off her skincare routine. The nine-year-old, whose father is Ye, formerly often called Kanye West, has been busy making GRWM (prepare with me) videos featuring various products, including Vitamasques Electrolyte Watermelon Dace Sheet Mask, Laneige Lip Sleeping Mask, Cerave Moisturizing Cream — and, after all, products from her mother’s skincare line, Skkn by Kim. North West Her cousin Penelope Disick, age 10, has a skincare routine, in line with the TikTok account she shares together with her mother, Kourtney Kardashian Barker. Again,...

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26 Jan

Kathy Ireland Debuts Skin Care Partnership With Luminess

by Beautifaire101

Beauty, Featured

Kathy Ireland Debuts Skin Care Partnership With Luminess

Kathy Ireland has partnered with Luminess on a technology-focused offering of skincare products. The collaboration, dubbed “Kathy Ireland Beauty [Heart] Luminess,” will debut this month on kathyirelandbeauty.com. It entails Kathy Ireland-branded iterations of Luminess’ Kinetic Skin Toning Device and its accompanying Kinetic Skin Treatment Serum, along with Luminess’ Airbrush Skincare Device and its complementary serums. Prices range from $56 to $199. “Over time, we’ve been approached by quite a few firms for product collaborations,” said Ireland, the chair, chief executive officer and chief designer of Kathy Ireland Worldwide “After we met with Sean [Mehta, founder and CEO], Jay Nalli [chief revenue officer] and their hard-working team at Luminess, and experienced the extraordinary formulations and products, we knew that this was the correct partnership...

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11 Jan

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

by Beautifaire101

Beauty, Featured

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation. The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each. Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...

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10 Jan

The Top 10 Indie Skin Care Brands in Influencer

by Beautifaire101

Beauty, Featured

The Top 10 Indie Skin Care Brands in Influencer

Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...

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