The Dior-Saks extravaganza has arrived on Fifth Avenue.
Saks and the French brand have created Dior’s Carousel of Dreams at Saks, marking the primary time the retailer has collaborated exclusively with a luxury fashion house for its annual holiday initiative. The extensive takeover, the most important in Saks’ history, took 100 artisans, 10 months in planning and involved designing and manufacturing objects in Italy for the Saks constructing and flying them to Latest York to put in.
The 360-degree campaign launched Monday with an exclusive World of Dior digital pop-up on Saks.com and the disclosing of the vacation windows and the 10-story-tall theatrical light show on the Saks Fifth Avenue flagship in Latest York. The windows and digital pop-up will not sleep...
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