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Cashmere Tag

6 Apr

Naked Cashmere Partners With Rumer Willis for Exclusive Mother’s

by Beauty Tips
Fashion, Featured
Naked Cashmere, the Los Angeles-based luxury cashmere brand, is partnering with 34-year-old actress and model Rumer Willis for an exclusive Mother’s Day capsule collection. News of the collaboration was kicked off by a maternity campaign photo shoot shot by photographer Zoey Grossman. Willis, a longtime friend of the brand, is expecting her first child along with her boyfriend Derek Richard Thomas. She is the daughter of Bruce Willis and Demi Moore, who, in 1991 appeared on the duvet of Vanity Fair while pregnant with their daughter, Scout, who's now 31. “We’re thrilled to partner with Rumer Willis on this exciting project,” said Patti Cazzato, chief executive officer of Naked Cashmere. “She is an ideal representation of the fashionable woman who values sustainability,...
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25 Jan

Brad Pitt Cashmere Sales Surge as His Brand Plots

by Beauty Tips
Fashion, Featured
“It’s almost an affliction, it’s got to be quality,” Brad Pitt told WWD of his approach to God’s True Cashmere, the feel-good luxury label he cofounded along with his friend and holistic healer, Sat Hari. The brand’s gender-neutral, two-pocket cashmere work shirts in solids and tartans, with handcrafted snap buttons constructed from healing stones like emeralds for health and wealth; lapis lazuli for wisdom and truth, and labradorite for balance and protection are the most recent cult casual-luxe item to return out of Los Angeles. Soft like a hug (a hug from Brad Pitt, no less), the $2,000-plus shirts are being snapped up by in-the-know shoppers in stores from Serenella in Boston to Boon the Shop in Seoul. 4 years in, God’s...
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23 Dec

Extreme Cashmere Weather: Amsterdam-based Cult Brand Adds Warmth to

by Beauty Tips
Fashion, Featured
LONDON — The world of cashmere. Extreme Cashmere, the Amsterdam-based cult brand, has taken over Ssōne’s store on London’s Chiltern Street, neighbors with Andre Balazs’ luxury hotel and restaurant, Chiltern Firehouse, fashion label Casely-Hayford, and newly opened lab-diamond brand Kimai. Ssōne is a up to date women’s fashion apparel and lifestyle brand. The affluent street is the place for sustainable brands with a slow ethos. Extreme Cashmere has taken full rein of Ssōne for 3 months until February —  turning it into a colourful world of luxurious cashmere with the mannequins completely covered within the fiber. Some even have cashmere braided hairstyles in burgundy red and mud, which resembles a sandy blond. Inside Extreme Cashmere at Ssōne. Courtesy of Extreme Cashmere The brand experimented with Ssōne...
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