Category – Page 2 – Beautifaire

6 Sep

Shayde Beauty Enters Lifestyle Category With Candle – WWD

Shayde Beauty is expanding into a life-style brand, because it is launching its first candle called Ritual, $58. The brand was founded in 2018 by Shay Paresh with a mission to create efficacious products for melanated skin. “I struggled all my life with pimples and pimples scars after which the scars would result in hyperpigmentation and as a lady of color, it’s really hard to treat. I used products growing up that made my skin worse,” Paresh told WWD. “Lots of skin products are usually not tested on skin of color, which is shocking when 40 percent of [the] American population has skin of color. Lots of the time, these products, the chances of the energetic ingredients are quite higher...

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13 Aug

Athletic Cosmetic Company Desires to Construct The ‘Athbeauty’ Category

by Beautifaire101

Beauty, Featured

Athletic Cosmetic Company Desires to Construct The ‘Athbeauty’ Category

“It’s type of this look-good-feel-good mentality,” said Athletic Cosmetic Company cofounder Kate Solomon. After selling her plant-based skincare brand Babo Botanicals to Mustela in 2018, Solomon — who previously accomplished stints at L’Oréal and LVMH Moët Hennessy Louis Vuitton — decided she’d take a break from the sweetness business. That was, until her teenage son enrolled in Florida’s elite sport training academy, Club Med Academies, to play competitive tennis. “That’s type of where this concept blossomed — this cross-intersection between beauty and fitness,” said Solomon. Such was the genesis of Athletic Cosmetic Company, the sweetness veteran’s latest enterprise developed alongside Club Med Academies cofounder and former skilled Dutch tennis player, Dominique van Boekel. Launching Oct. 2 with a $42 hyaluronic gel...

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1 Jun

Frances Valentine Enters Home Category in Partnership With Annie Selke

by Beauty Tips

Fashion, Featured

Frances Valentine Enters Home Category in Partnership With Annie Selke

Frances Valentine, the approach to life brand, is expanding its home offerings with home decor brand Annie Selke. The Frances Valentine x Annie Selke capsule collection features 28 styles in a rainbow-hued assortment of wildlife, painterly stripes and geometric patterns across bedding, decorative pillows and throws. Details include embroidery and pompons. It should be introduced Thursday. Prices range from $38 to $448. Frances Valentine x Annie Selke bedding. Courtesy of Frances Valentine Among the many offerings are duvet covers, embroidered pillowcases, appliquéd pillows and embroidered pillows and throws. Elyce Arons, cofounder and chief executive officer of Frances Valentine, said, “We desired to create home products because like styling yourself, decorating your private home is so personal. Having fun, joyful, daring pieces you like makes the...

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23 Apr

The Scalp Care Category Gains Traction – WWD

by Beautifaire101

Beauty, Featured

The Scalp Care Category Gains Traction – WWD

Scalp care is the brand new skincare. Brands, retailers and salons are betting big on this category, as scalp care has turn out to be a hot topic for a slew of reasons, not least of which is hair loss attributable to effects of the COVID-19 pandemic. Data from The NPD Group shows that scalp care is growing across each mass and prestige; the highest shampoo launch within the mass category in 2022 was a scalp care option from Head & Shoulders, for instance. “It’s definitely been outpacing,” said Larissa Jensen, The NPD Group’s vice chairman of beauty. “It’s not only a prestige-only story.” Inside the prestige market in 2022, scalp care products grew 47 percent and hair thinning products grew 29 percent,...

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