“It’s almost an affliction, it’s got to be quality,” Brad Pitt told WWD of his approach to God’s True Cashmere, the feel-good luxury label he cofounded along with his friend and holistic healer, Sat Hari.
The brand’s gender-neutral, two-pocket cashmere work shirts in solids and tartans, with handcrafted snap buttons constructed from healing stones like emeralds for health and wealth; lapis lazuli for wisdom and truth, and labradorite for balance and protection are the most recent cult casual-luxe item to return out of Los Angeles.
Soft like a hug (a hug from Brad Pitt, no less), the $2,000-plus shirts are being snapped up by in-the-know shoppers in stores from Serenella in Boston to Boon the Shop in Seoul.
4 years in, God’s...
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