Nowadays, it looks as if every celebrity has launched a beauty brand.
There’s Gwen Stefani’s Gxve Beauty; Hailey Bieber’s Rhode skincare line and, in fact, Rihanna’s Fenty Beauty.
Celebrity names could also be on the label, but most of the lines launched with famous faces are literally financially backed by big incubators and investors. Here, a consistently updated list of celebrity beauty brands — and the businesses and investors behind them.
Jessica Alba‘s The Honest Co., which is now publicly traded on the Nasdaq, has been backed by Lightspeed Enterprise Partners, L Catterton and plenty of other firms.
Drew Barrymore‘s Flower Beauty was one in all the primary celebrity beauty brands to launch. It's backed by brand incubator and manufacturer Maesa.
Kristen Bell launched her...
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