“Whenever you look internally and hyperfocus on what really matters — ignore all of the external noise — you possibly can construct a meaningful business,” said Heela Yang, chief executive officer and cofounder of Sol de Janeiro.
She should know. By doing just that, Yang has catapulted her brand into superstar sales status.
Yang first had the concept for Sol de Janeiro shortly after moving to Rio de Janeiro. While on a Brazilian beach during her pregnancy, she noticed everyone round her — women of all shapes, sizes, colours and ethnicities — “all wearing tiny little bikinis and having one of the best time of their lives,” said Yang. They were celebrating who they're, and the here and now.
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