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9 May

Why Communications and Marketing Execs Are Getting CEO Jobs

Why Communications and Marketing Execs Are Getting CEO Jobs
Fashion’s future CEOs could be very familiar to the media crowd. A growing variety of communications and marketing executives are entering the corner office, with Robert Triefus the most recent, attributable to assume the management helm of Italian outerwear firm Stone Island effective June 1, just one month after exiting Gucci as senior executive vp, corporate and brand strategy. The elevation last March of Dior’s Olivier Bialobos to deputy managing director accountable for global communication and image also underscores the crucial role of fashion’s storytellers, brand builders and image architects in a consumer-centric age. Siddhartha Shukla, deputy general manager of Lanvin, and Jenny Galimberti, chief executive officer of JW Anderson, are other examples of seasoned communication professionals now leading European fashion houses. Siddhartha Shukla Courtesy...
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