Cerruti Tag

LONDON – Guangzhou-based fashion company Biem.L.Fdlkk Garment has purchased the worldwide trademark rights of Cerruti 1881 and Kent & Curwen, two brands whose owners have included Trinity Ltd. and Shandong Ruyi. The Chinese firm said it paid the equivalent of $62.18 million for the worldwide trademark rights of Cerruti 1881, and $41.45 million for the worldwide trademark of Kent & Curwen. The 2 brands were once owned by Trinity Ltd., as was Gieves & Hawkes, which was sold to Frasers Group last November. Trinity Ltd. was sold in 2017 by its owner, the Hong Kong-based sourcing giant Fung Group, to the now debt-laden Chinese fashion manufacturing giant Shandong Ruyi Technology Group. As reported, Cerruti 1881 fell victim to cuts because the Chinese owners struggled to...