PARIS — Zara unveiled its latest flagship on the famed Avenue des Champs-Élysées, which integrates futuristic tech, with a deal with fashion and customer support.
It’s all a part of Zara’s drive to upscale the client experience and produce a luxury feel to the fast-fashion brand under Inditex non-executive chair Marta Ortega Perez, who took the reins last 12 months.
Her aesthetic is integrated into the shop’s design, with marble floors and ceilings to bring light into the cavernous 29,100-square-foot space. Display furniture is made from limestone and oak, and the shop features brushed steel racks and plenty of open space. Guests see moving artworks on a wall of sunshine, in addition to hologram mannequins wearing this week’s drops.
It's the second store...
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