Growing up in a Persian Jewish household on Long Island, tattoos were out of the query for Josh Sakhai. As a freshman at Recent York University, he saw friends adorn themselves with ink – some with success, some with regret. And so Sakhai began to mull: What if tattoos didn’t should last perpetually?
Six years later, he has a solution. They don’t. Together with CEO Jeff Liu and chemical engineers, Brennal Pierre and Vandan Shah, the team are set to launch Ephemeral – the first-ever made-to-fade tattoo brand. It looks like a everlasting tattoo. It’s applied like a everlasting tattoo (sorry, it still hurts) but then it disappears in a few yr.
Sakhai says the key is within the ink, which his...
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