China – Beautifaire

11 Dec

Maybelline Shifts Focus to Online in China – WWD

The L’Oréal-owned American cosmetic brand Maybelline is step by step adjusting its online and offline mix in China because it goals to shift its focus to the web market, the brand confirmed Wednesday. Local media reported that the brand is step by step phasing out all physical stores in China. Maybelline clarified that it is just shutting down underperforming and end of leasing contract stores available in the market. The brand still operates around 10,000 offline stores, including those in Watsons and cosmetics stores in China, in addition to online flagships on Tmall and JD.com. The brand also claimed that it gained online market share within the second quarter of 2022. In an announcement sent to WWD, the brand said “With the intention to...

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10 Dec

Dr. Dennis Gross Skincare Available in China, India — Details

by Beautifaire101

Beauty, Featured

Dr. Dennis Gross Skincare Available in China, India — Details

Dr. Dennis Gross Skincare goes big — and it’s going abroad. The Latest York-based brand has ambitions to grow its footprint to greater than 40 countries by the tip of 2022, in comparison with 12 markets in 2018, and to grow international sales to succeed in 30 percent of its total revenues. The brand took an investment from Essential Post in 2020 within the throes of the pandemic. At that time, industry sources estimated Dr. Gross’ sales to succeed in $100 million at retail in 2020, with expectations that revenues would triple in the next three years. Carrie Gross, the brand’s chief executive officer, caveated that the infusion wasn’t the impetus for international expansion, though it did help enable it. “While we now...

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10 Dec

China ends mandatory animal testing for a majority of

by Beauty Tips

Beauty, Featured

China ends mandatory animal testing for a majority of

Back in 2019, China began moving away from post-market animal testing, which was previously required by law. Today (May 1), the Chinese government enacted the following step in its journey to cruelty-free cosmetics, ending all mandatory animal testing for a majority of general cosmetics. First announced in March this 12 months, via a notice posted on the National Medical Products Administration website, the change will allow firms to market most imported cosmetics — including shampoo, body wash, lipstick, and makeup — without the formerly required animal testing. It is a pretty significant change, on condition that China is the second-largest cosmetics market after the US, bringing in more than £4 billion in revenue. Previously, cruelty-free firms (equivalent to Fenty Beauty) were restricted...

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8 Dec

Aesop Opens First Mainland China Store In Downtown Shanghai

by Beautifaire101

Beauty, Featured

Aesop Opens First Mainland China Store In Downtown Shanghai

SHANGHAI — For its first brick-and-mortar retail store in mainland China, Aesop picked a leafy serpentine street called Dongping Road in the previous French Concession of downtown Shanghai. Aesop’s in-house design team spent almost a 12 months fine-tuning the shop. The 2-story, 3,230-square-foot space touts a homey ambience with locally sourced materials that “pays homage to Chinese craftsmanship,” in response to the brand. Sleek basins that take center stage at the shop are made with Guizhou travertine stone, which local artisans sculpted. A ceiling cushioned by a wheat-straw installation handwoven by Chinese artist Didi Wu evokes local handicraft traditions still utilized within the Shanghai region. Vintage French furniture and light-weight fixtures that furnish the shop add to its discreet appeal. Sleek basins take...

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