Shu Qi Named Tom Ford Beauty Attaché for China,

18 Jun

Tom Ford Beauty has named a recent attaché. Shu Qi, the award-winning Chinese actress, has been named Tom Ford Beauty attaché for the China and APAC regions, a partnership that may take effect Tuesday. She is going to star in campaigns for the brand across the geography. Her debut campaign features products from the brand’s Private Mix Cherry Collection, which incorporates the Cherry Smoke, Electric Cherry and Lost Cherry fragrances. “I'm honored to be the brand new attaché for Tom Ford Beauty, a brand that has redefined modern luxury for the twenty first century. I look ahead to this exciting partnership,” Qi said in a press release. Three of Qi’s movies have been nominated on the Cannes Film Festival, and he or she was...

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30 May

Le Labo Opens First China Store in Shanghai –

by Beautifaire101

Beauty, Featured

Le Labo Opens First China Store in Shanghai –

SHANGHAI — Le Labo‘s first China store opened last week in a stand-alone shikumen constructing in Xintiandi, a retail hot spot in downtown Shanghai. The 2-story constructing, a former historical Shikumen “Open House” Museum that showcased the life-style of Old Shanghainese within the Twenties, was transformed by the Estée Lauder Cos.-owned fragrance brand right into a Le Labo flagship, which showcases a big selection of Le Labo products and likewise boasts a vegan bakery and café. Staying consistent with Le Labo’s vintage-inspired wabi-sabi retail aesthetic, the shop preserves the constructing’s original picket ceiling and embellished window panels while displaying curiosities reminiscent of an old rotary telephone, a vintage protected and a typewriter. On the primary floor, purposely distressed tiled partitions, vintage cabinets and a...

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24 May

Axel Arigato Signals China Ambition With Recent Campaign

by Beauty Tips

Fashion, Featured

Axel Arigato Signals China Ambition With Recent Campaign

Swedish sneaker brand Axel Arigato has drum-rolled its China expansion ambition with the brand new campaign “From Shanghai With Love.” Shot by the Shanghai-based photographer Rusty Nero, the campaign features members of the brand’s area people living their lives while sporting recent season items. Nick, Pierhei and their pet dog shot in Wulumuqi Road, Shanghai. Courtesy of Axel Arigato The campaign features Nick, Pierhei and their pet dog. The young couple, who're starting their family in downtown Shanghai, posed in front of a neighborhood grocery on Wulumuqi Road. It also features Weilai and his mother Qin. They share a mutual love of life and fashion. Qin wore a black and white varsity jacket, while Weilai wore a pair of the brand’s Area Lo sneakers...

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22 Apr

China Insight: Behind China’s Fashion Week Craze

by Beauty Tips

Fashion, Featured

China Insight: Behind China’s Fashion Week Craze

From March to April, from the international stage to the Chinese domestic market, from runway shows to trade fairs, fashion weeks have turn into major events worldwide. With China International Fashion Week, Shanghai Fashion Week, Shenzhen Fashion Week, Xiamen International Fashion Week and a series of fashion weeks in lower-tier cities happening all around the country, what does this mean for the state of the style industry in China. In 2014, Xiamen was known as “the Antwerp in China” in a Latest York Times report, which marked the coastal city’s journey toward gaining the eye of the style world. The next 12 months, Xiamen International Fashion Week was launched, and it has been held for eight years with the support of...

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