S’Young International, a recent Chinese cosmetic giant?

18 Jul

“Prior to now, S’Young Group was more driven by the twin business of operating self-owned brands and helping foreign brands to raised distribute in China”, says Juliette Duveau, the co-founder of consulting agency The Chinese Pulse. However the group founded in 2018 is not any longer content with its role of distribution partner in China. Last 12 months, S’Young purchased French brands Pier Augé and EviDenS de Beauté. “We can foresee that S’Young will integrate the international channels and R&D techniques of those two French brands, paving the method to the international marketplace for its other self-owned brands in the longer term”, she adds. These equity acquisitions of foreign brands also contribute to upgrading the group’s image, from Middle-Low end to more...

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30 May

ChinaFile: Cannes’ Chinese Carpet Business

by Beauty Tips

Fashion, Featured

Now that China is open, the Cannes red carpet business swung into motion with a mess of Chinese stars, influencers and total unknowns flooding the festival’s famed promenade. Those that aren’t widely known are mostly red carpet lovers somewhat than film fans. Before the pandemic, there was already a healthy business model servicing Chinese influencers who wish to meander down the carpet like stars. They're all dressed and made up, going to varied premieres, then being ushered off the carpet by security for blocking real celebrities. At home, their very own social media is flooded with elegant poses and descriptions of how they spent the night amongst stars. For many who show up on the red carpet with the only real purpose...

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24 May

Chinese Beauty Giant Proya Fined for Mislabeling Product Concentration

by Beautifaire101

Beauty, Featured

SHANGHAI — Chinese skincare giant Proya Cosmetics has recently been fined by Hangzhou West Lake District’s Market Supervision Authority for a misleading product description that labeled an antiaging serum as containing the next concentration of lively ingredients than it actually did. Proya Cosmetics claimed Proya’s Elastic Brightening Youth Essence contained “2% ergothioneine” and “1% decarboxylated carnosine” on major social media platforms comparable to Douyin, WeChat Mall and Xiaohongshu. But a test conducted by the local authority showed that the actual concentration was 0.001 percent and 0.1 percent for the 2 ingredients, respectively, in line with the penalty decision. As an entirely owned subsidiary of Proya Cosmetics, Zhejiang Meiligu Electronic Commerce Co. Ltd., which was in command of operating the corporate’s e-commerce business,...

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10 May

Prada Taps Chinese Basketball Player Shuyu Yang as Brand Ambassador

by Beauty Tips

Fashion, Featured

Prada has named Chinese basketball player Shuyu Yang as its latest brand ambassador. The athlete appears in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection and twiddling with a red basketball, or listening to music from a vintage turntable. With over 3 million followers on Weibo, China’s own Twitter, Yang reached national fame by helping China rating a bronze medal in the ladies’s 3×3 basketball tournament within the 2020 Summer Olympics in Tokyo. Shuyu Yang, Prada’s latest brand ambassador MengZhi/Courtesy of Prada Her gender-neutral appearance attracts a following just like the likes of singer Chris Lee, who's the face of each Gucci and Versace, in addition to Dior’s China ambassador Liu Yuxin. Each Lee and Liu are...

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